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About Pura Vida
Carpets!

Every thread we craft embodies meticulous artistry and a rich narrative. At Pura Vida, we uphold the principle that creativity transcends boundaries, inviting all to appreciate and engage in the art of carpet weaving.
Our commitment to preserving these age-old techniques while embracing contemporary designs sets us apart. Each carpet is a unique creation, tailored to reflect the beauty of our rich heritage and the individual style of its owner. With every rug, you invite a piece of history into your home, infusing it with warmth and character that transcends time.
Each carpet we craft is a journey that tells a million tales—stories of craftsmanship, tradition, and heritage that span thousands of years. Our handmade rugs and carpets are cherished by discerning customers for their luxury, comfort, and rich textures, embodying the artistry and dedication of skilled artisans.
Rooted in the heartland of Bikaner, the epicenter of wool production in Asia, we take pride in honoring the rich textile traditions of our region. Our carpets are handcrafted by local artisans whose skills have been passed down through generations, weaving each piece with care and precision.

Who We Are

Pura Vida Carpets is more than just a name in home furnishings—it’s the brainchild of Yash Chandak, his ode to expand the generational legacy. The brand’s essence is deeply rooted in the heart of rural India and they love to create the perfect fusion with modern designers.
Our brand doesn’t simply follow trends; we create them. Every collection at Pura Vida Carpets is thoughtfully curated and meticulously crafted, using natural wools and fibers. Each hand-tufted and handwoven rug undergoes exacting scrutiny by celebrated designers, embodying both cultural depth and minimalist refinement. Our range is as diverse as India’s own heritage, presenting everything from natural, contemporary designs to Scandinavian-inspired collections that bring a touch of timeless elegance into every room. Beyond carpets, we offer exclusive accessories—each piece designed to elevate your space and tell a story of its own.
Our work has enhanced some of the most distinguished spaces both in India and internationally. Our domestic projects include Narendra Bhawan in Bikaner, Surya Garh in Jaisalmer, and Park Hotel in Indore, while globally, our creations grace prestigious locations like Louvre Montana Hotel in Paris, Restaurant Pierre Gagnaire in Paris, Hotel Lord Byron in Paris, IBIS Styles, and Rochas Luxury Boutique in Paris.
At Pura Vida, we’re not just crafting carpets—we’re weaving stories, culture, and timeless beauty into every fiber.

Who We Are

Pura Vida Carpets is more than just a name in home furnishings—it’s the brainchild of Yash Chandak, his ode to expand the generational legacy. The brand’s essence is deeply rooted in the heart of rural India and they love to create the perfect fusion with modern designers.
Our brand doesn’t simply follow trends; we create them. Every collection at Pura Vida Carpets is thoughtfully curated and meticulously crafted, using natural wools and fibers. Each hand-tufted and handwoven rug undergoes exacting scrutiny by celebrated designers, embodying both cultural depth and minimalist refinement. Our range is as diverse as India’s own heritage, presenting everything from natural, contemporary designs to Scandinavian-inspired collections that bring a touch of timeless elegance
into every room. Beyond carpets, we offer exclusive accessories—each piece designed to elevate your space and tell a story of its own.

At Pura Vida, we’re not just crafting carpets—we’re weaving stories, culture, and timeless beauty into every fiber.

Our work has enhanced some of the most distinguished spaces both in India and internationally. Our domestic projects include Narendra Bhawan in Bikaner, Surya Garh in Jaisalmer, and Park Hotel in Indore, while globally, our creations grace prestigious locations like Louvre Montana Hotel in Paris, Restaurant Pierre Gagnaire in Paris, Hotel Lord Byron in Paris, IBIS Styles, and Rochas Luxury Boutique in Paris.

Meet the Visionary Behind Pura Vida Carpets

Yash is a humble entrepreneur driven by a deep passion for experimentation and a commitment to ethical practices. With over 18 years of experience in the carpets, rugs, and home furnishings industry, he has become a beacon of innovative leadership. His expertise in backward integration has not only fueled the success of the brands he leads but also exemplifies his dedication to sustainable and responsible business practices.
In 2019, Yash launched Pura Vida Carpets with a powerful vision: to democratize the world of rugs and home furnishings in India while honoring the rich heritage of craftsmanship. His mission goes beyond creating beautiful products; it encompasses a commitment to supporting local artisans and preserving traditional techniques, ensuring that each piece reflects the artistry and cultural richness of Bikaner.
Yash has had the privilege of collaborating with some of the most esteemed architects and interior designers in the industry, who share his commitment to blending heritage with modern aesthetics. Collaborators such as Kohelika Kohli (K2 India), Ayush Kasliwal (AKFD), Rohina Anand (AA Living), Sussane Khan (TCP), Malaika Khan (EOM), Sahiba Singh (This Is It), Tahir Sultan, Floor and Furnishing, and Supriya Hiremath Vora have trusted Pura Vida Carpets to bring their unique visions to life, resulting in exceptional collections that elevate any space they adorn.

Yash Chandak

As a family-first individual and a dedicated father to two sons, Yash is also a music enthusiast and avid cyclist who finds inspiration in life’s simple pleasures. His journey is a testament to the idea that business can serve as a force for good, weaving stories of craftsmanship, integrity, and elegance into homes around the world.
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Our Journey