The roots of our carpets and rugs division are at the bottom of our business tree. The branches emerged from the seed sown some 70 years ago as Laxmi Woollen Mills and the group which has now got its presence in almost 7 different countries surfaced from the rural areas of Rajasthan. We represent the weaver stories and the weavers represent our art & craft of beautiful home furnishings – all brought to your home with the label name Pura Vida Carpets.

Pura Vida Carpets understands the yarn process and is been turning those yarns into beautiful rugs and carpets at our 07 state of art factories & workshops Bikaner and Jaipur region of Rajasthan.